NSBC Recognized For Wear It! Campaign

The National Safe Boating Council (NSBC) was recognized with an honorable mention in the 2015 Platinum PR Awards, recently held at the Marriott Marquis in New York City.

The NSBC’s Wear It! campaign, a yearlong boating safety effort that promotes consistent wear of life jackets by recreational boaters, was nominated in the Platinum PR Awards’ Research and Measurement category, a first for the organization. “Receiving this award is something we’re extremely proud of, as it is the first time the NSBC has been recognized for research and measurement of the campaign,” said Rachel Johnson, NSBC executive director.

PR News’ Platinum PR Awards program annually celebrates the creativity, technological savvy, expert storytelling, and business sense that mark the best communications campaigns from brands, nonprofit organizations and agencies. Each year PR News’ Platinum PR Award winners and honorable mentions set benchmarks for PR and marketing professionals to build on.