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BRP has added 15 new dealers and five boat builders in North America in the second quarter of fiscal year 2016, bringing greater choice to buyers of its Evinrude outboard engines.
“Since February, we’ve signed a total of 36 new dealers and 13 OEMs in North America,” said Greg Heichelbech, vice-president, sales, Parts, Accessories and Clothing and Network Development with BRP’s Marine Propulsion Systems division. “The latest signings are evidence that the Evinrude line-up is in demand. The performance benefits of our E-TEC technology and the addition of the Evinrude E-TEC G2 engine provide a superior choice for discerning boat owners.”
BRP has stated an objective of expanding its powersports network by 75 to 85 new dealers in fiscal year 2016, and by 200 to 300 by fiscal year 2017.
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