Mercury Marine Wins Award for Active Trim Technology

Mercury Marine has been awarded the Sustainable Product of the Year award from the Wisconsin Sustainable Business Council for its Active Trim technology.

“I am delighted to recognize Mercury Marine with the Sustainable Product of the Year award for 2018,” said Tom Eggert, executive director, Wisconsin Sustainable Business Council. “Mercury has been working hard to reduce fuel use for engines of all sizes. Mercury Marine is another example of a great Wisconsin company that takes seriously its responsibility to make the world a better place, while delighting its customers. They stand as a shining example of what traditional manufacturers can do when challenged to be better.”

“Every product we put into the marketplace is designed with sustainability, greater efficiency and fewer emissions in mind,” said John Pfeifer, Mercury Marine president. “Our Active Trim technology has been not only widely accepted by boaters around the world but has been praised for its commitment to fuel efficiency and safety. We are delighted to win this award and are honored that the Wisconsin Business Council has recognized it as the Sustainability Product of the Year.”

Designed to suit entry-level and expert boaters alike, Active Trim simplifies boat operation while improving engine performance and decreasing fuel costs. New boaters are immediately able to properly trim boat engines with no intimidating learning curve, and experienced boaters can get the benefit of perfect trimming without constantly monitoring and adjusting trim with changes to boat speed or when going into turns.

Active Trim is compatible with 40hp to 400hp Mercury FourStroke outboards, two-stroke outboards with SmartCraft, and all gas and diesel MerCruiser sterndrive engines with SmartCraft. The system is also available for retrofitting to engines already in the field.

Mercury’s 2017 Sustainability report shows the company is on track to meet its 2019 goal of reduced energy consumption by 45 percent from baseline 2005 levels. The report lists numerous accomplishments in recycling, manufacturing waste, and water conservation — including upgrading systems for water cooling and power output measurement. Mercury’s product development and engineering facility in Fond du Lac was able to reduce annual water use by 28 million gallons thanks to a closed-loop water supply system.