Garmin Signs Supply Deal With IBBI

Garmin International has inked a new supply deal to become the exclusive marine electronics supplier to the 19 different boat brands which form the Independent Boat Builders, Inc. (IBBI).

Garmin has been a “supplier of choice” for the IBBI since 2014. Now, as the exclusive marine electronics supplier, Garmin will provide factory electronics for a range of prominent brands including Axis, Beneteau, Bennington, Campion, Chris-Craft, Cobalt, Cobia, Contender, Crownline, Cruisers Yachts, Edgewater, Four Winns, Glastron, Godfrey, Hewes, Hurricane, KW, Malibu, Maverick, Moomba, Parker, Pathfinder, Phoenix, Pioneer, Rampage, Regulator, Reinell, Rinker, Scarab, Scout, Sea Hunt, Skier’s Choice, Smoker Craft, Starcraft, Supra, Tidewater, Wellcraft and Worldcat.

“We are honored the IBBI has chosen Garmin to be its exclusive supplier of marine electronics,” said Dan Bartel, Garmin vice president of global consumer sales. “We value this relationship with boat builders who are so well known in our industry for their quality and innovation, and we look forward to a providing them with best-in-class products and service for many years to come.”

The largest collective buying group in the North American boat industry, IBBI members build 20% of all boats sold in the US. “We are highly impressed with Garmin’s product selection, product quality, staff and state-of-art facility,” said Tom Broy, IBBI president. “The IBBI and our member-owners feel that Garmin can provide premium marine electronics that meet our needs and, additionally, give customers what they expect. We look forward to a long and successful partnership.”

Garmin was recently named Manufacturer of the Year for the third consecutive year by the National Marine Electronics Association (NMEA). Other Garmin marine brands include audio equipment manufacturer Fusion Entertainment and electronic navigation chart supplier Navionics.