Brunswick To Sell Sea Ray

Brunswick Corporation announced on Tuesday it intends to sell its Sea Ray brand of fiberglass runabouts, cruisers and yachts, one of the 15 brands that comprise the Brunswick Boat Group.

“Our marine strategy is focused on developing, manufacturing and distributing market-leading products to recreational and commercial marine consumers through our portfolio of engine, boat and parts and accessories businesses,” said Brunswick Chairman and CEO Mark Schwabero. “This decision was made after careful consideration, and reflects the evolving contribution that the Sea Ray brand has made to our marine portfolio. Our remaining brands will continue to be important elements of a robust, balanced marine business, with our boat portfolio serving healthy, expanding market segments. This more focused strategy will provide the best opportunities for growth and will complement our other marine offerings, including engines, parts and accessories.”

The company is actively looking for a buyer for its Sea Ray brand, with the intention of completing the sale by mid-2018.