New President for Princecraft

New Princecraft Boats president Steve Langlais is a passionate boaters with more than 20 years of experience in the leisure products industry.

Princeville, Quebec-based aluminum fishing and pontoon boat manufacturer Princecraft Boats has named Steve Langlais as the company’s new president. He succeeds Donald Dubois, who has assumed new responsibilities as president, European boats, for Brunswick Corp., Princecraft’s parent company.

Langlais has held a number of executive positions through a four-year stint at Soucy International, most recently as vice president of operations and product development for the company’s international track division. Before coming to Soucy, Langlais spent 16 years in different engineering and procurement roles at Bombardier’s recreational products division.

An enthusiastic boater, Langlais holds a bachelor’s degree in mechanical engineering from Laval University, as well as a master’s degree in business administration from Sherbrooke University.

Headquartered in Princeville, Quebec, Princecraft Boats manufactures a wide range of aluminum fishing and pontoon boats which are sold across Canada, the United States and overseas.