Johnson Outdoors Signs Multi-Year Sponsorship With BASS

Johnson Outdoors Marine Electronics has confirmed that the company has signed a multi-year premier level sponsorship agreement with the Bass Anglers Sportsman Society (BASS).

“We are excited to continue our partnership with BASS as it reflects our mutual commitment to the sport of fishing,” said Johnson Outdoors senior business director, Joe Brown. “Minn Kota and Humminbird have deep roots in the fishing community. Educating and inspiring anglers from first-fish to high school competitions, and even up to the Bassmaster Elite Series, is the embodiment of our agreement, and it gives us a platform to connect with anglers at every stage of their passion.”

Under the agreement Johnson Outdoors Marine Electronics will serve as a boating electronics and trolling motors premier sponsor for all levels of BASS competition, including the 2016 GEICO Bassmaster Classic presented by GoPro, Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, BASS Nation, Toyota Bonus Bucks Bassmaster Team Championship, Carhartt Bassmaster College presented by Bass Pro Shops and Costa Bassmaster High School Series.

“BASS has enjoyed a long and close relationship with Minn Kota and Humminbird, two of the most powerful brands in the sport fishing industry,” said BASS CEO, Bruce Akin. “The Johnson Outdoors companies have worked side by side with BASS to help grow the sport of bass fishing, and we value their partnership as much as our members value their products.”