Sarasota, Florida-based Chris-Craft Boats has announced a venture which will see the company introduce a new line of retro-modern lifestyle bicycles for the 2016 season.
Working in partnership with established PTX Performance Products, the new bicycles will, in the company’s words, “seamlessly extend Chris-Craft’s reach from the water to the wide-open road, the beach, and anywhere else you like to ride.”
Every aspect of Chris-Craft’s brand identity will be carefully integrated into the retro-style, luxury lifestyle bikes, including the iconic wood and chrome and the nautical styling that is a Chris-Craft hallmark.
“The unparalleled beauty of Chris-Craft’s heritage brand, combined with PTX Performance Products’ high-quality design, take the luxury-lifestyle bike industry to new heights,” said Chris-Craft Boats chairman, Stephen Julius.
Chris-Craft has become a beacon of iconic American affluence, associated with like Roosevelt, Kennedy, Vanderbilt, Morgan, Ford, Sinatra, and Hepburn.