The Mexican Center for Philanthropy (Cemefi) honored BRP’s Juárez manufacturing facility by presenting the plant with a Best Corporate Social Responsibility (CSR) Practices Award in recognition of its environmental initiatives.

The presentation was made at the 16th International Seminar on Best Practices in CSR, which was recently held in Guadalajara.

Cemefi presents this award to companies who pursue environmentally friendly practices that are original and sustainable, implemented for at least one year, and demonstrate the organization’s commitment to a policy. They recognized BRP’s Juárez manufacturing facility for its care and preservation of the environment.

BRP’s Juárez plant, which opened in 2007 and produces Rotax engines for a variety of BRP products, has launched a number of successful initiatives to reduce its environmental impact. Its Green Race and Ecological Fair, held in 2014 and 2015 respectively, promoted environmental culture within the company and throughout the City of Juárez, collecting six tons of electronic waste and planting 2,000 trees. In addition, the Juárez site initiated permanent activities, including a program to eliminate disposal waste in a more eco-friendly manner.

“Our team in Juárez has been determined to make a positive impact on the environment and community,” said Sylvain Blanchette, BRP’s vice-president of operations, Mexico and Canada. “We’ve planted trees, sponsored local ecological projects, exchanged plastic bottles for an eco-friendly alternative, and much more – and we will continue to do so in the future.”

The Mexican Center for Philanthropy is a private, non-profit, apolitical organization whose mission is to promote and coordinate philanthropy and social responsibility.

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