FLIBS to Get Image Makeover

The Fort Lauderdale International Boat Show (FLIBS) has hired advertising agency Starmark International to develop a new brand and creative campaign for the November show, including redevelopment of the show’s website.

“The 56th year is going to be the most amazing ever, and we wanted to go out with a new look and feel to reflect our vision, said Efrem ‘Skip’ Zimbalist III, president of boat show organizer Show Management.

With more than 100,000 visitors per year and more than 1,500 boats on display at seven different venues, the Fort Lauderdale event is the largest in-water boat show in the world.